How to Open Your Second Laundry Branch Smoothly

📍 Part 1 – Why Expand?

🔹 1. Ensure Your First Branch is Stable

Before expanding, make sure your first branch:

• Has been profitable for at least 6 consecutive months
• Has a reliable operations team
• Has consistent SOPs in place

If internal issues still occur frequently, postpone the expansion.

🔹 2. Research the New Location

Location is critical. Look for densely populated areas such as:

• Residential neighborhoods
• Dorm or apartment areas
• Busy streets with low competition

Make sure it’s not too close to your first branch to avoid competing with yourself.

🔹 3. Duplicate SOPs and Systems

What works in your first branch should be duplicated:

• Service & production SOPs
• Cashier and transaction systems (recommended: Dicatetin)
• Daily and weekly reporting formats

Use a laundry POS like Dicatetin so all transactions are trackable from one dashboard.

🔹 4. Hire a Branch Leader, Not Just Operators

Select one trusted individual to lead the new branch.

Ideal candidate traits:

• Understands SOPs thoroughly
• Can train new staff
• Detail-oriented in reports and record-keeping

🔹 5. Prepare Operational Capital for 3 Months

Don’t expect instant profit. Reserve funds for:

• Staff salaries
• Electricity and water bills
• Rent
• Promotions and unexpected expenses

🔹 6. Launch a Grand Opening Promo

Use the opening moment to attract new customers:

🎉 20% off for the first 50 customers

🎁 Free 1kg for every 5kg wash

🛵 Free pickup & delivery within 2 km

Use Dicatetin to record promo transactions and monitor their impact.

🔹 7. Centralized Monitoring

The key to multi-branch success is central control.

Use features like daily reports, branch sales, and activity tracking in systems like Dicatetin so you can monitor performance without being physically present.