📉 Why Can Quiet Days Be a Problem?

In the laundry business, there is a daily cycle that you will definitely feel:

• Monday: busy
• Thursday: quiet
• Sunday: sometimes busy, sometimes empty

If not anticipated, quiet days can make employees unemployed and machines inefficient.

The solution? DIRECTED PROMOTIONS.

Here are some promo strategies that you can run specifically for quiet days:

1. Special Day Promo: “Saving Thursday”

Create a promo that only applies on days that are usually quiet. For example:

🧺 Every Thursday, wash 5kg and get free premium fragrance!

📦 10% discount for orders over 15kg only on Wednesdays

This will shift some customers from busy days to quiet days → more even, more stable.

2. Service Bundle on Quiet Days

Example:

💡 "Wash + Iron only on Tuesdays, only Rp15,000/kg”

🧴 Free exclusive perfume fragrance for minimum order of 3kg on Fridays

With more attractive offers on quiet days, customers are tempted to come earlier.

3. Flash Promo via WhatsApp

Use WhatsApp blast (manual or broadcast) with content like:

“Hello, tomorrow Thursday Dicatetin Laundry has a 20% discount promo for the first 10 customers. Want to register?”

✅ Effective, because it goes directly to old customers.

💡 Use customer data from Dicatetin to find out who are the active customers and can be contacted directly.

4. Discounts for Subscription Customers

Offer additional discounts if customers take a subscription package on a certain day.

For example:

💳 Subscription of 20kg gets a bonus of 2kg if you register on Wednesday or Thursday.

Use the package and balance features in Discated so that everything is recorded automatically and you don't have to bother calculating manually.

5. Weekly Giveaway for Quiet Day Orders

Create a small challenge:

🪄 "Every order on Tuesday & Thursday is automatically entered into a weekly prize draw (laundry vouchers, drinks, or phone credit)"

Conclusion

Quiet days don't mean your income has to go down. With creative promos and targeted strategies, you can fill your empty days and keep your turnover stable.

Use a system like Dicatetin to record promos, monitor their effectiveness, and store customer history that you can target again the following week.