💬 Why is Customer Loyalty Important?

Recent customers:

• Wash more often
• Rarely complain
• More trustworthy
• Often recommend to friends

Meaning: loyal customers = stable income + free promotions

Here are strategies to increase your laundry customer loyalty:

1. Provide Consistent and Timely Service

Don't make customers wait longer than promised.

If you promise 2 days, don't let it go by — even if you can finish in 1 day, customers will be even more satisfied.

Use a cashier system like Dicatetin to record the date of entry & exit for easy monitoring.

2. Recognize and Record Customer Preferences

Example:

• Mrs. Fatma likes rose fragrance
• Mr. Anton doesn't want to be ironed

If you can remember these little things, customers will feel appreciated.

Record these preferences in the application so that other employees will know.

3. Give Loyalty Points or Washing Bonuses

Example:

💳 Wash 10x = get 1 free

📦 Every 5kg wash gets 1 stamp, collect 10, get free bedsheet washing

With Dicatetin, you can record customer visits and their balances without the hassle of making physical cards.

4. Send Greetings & Personal Promo

Who says laundry can't be close to customers?

Example:

🎉 Birthday greetings via WhatsApp

📲 Special promo for old customers "Wash 20kg free pick-up and delivery"

Personalization like this makes customers happy and remember your laundry.

5. Build a Mini Community via WhatsApp / Instagram

Customers can be invited to follow IG, join WA groups, or register for broadcasts. There you can:

• Give tips on caring for clothes
• Announce promotions
• Ask for feedback

The closer you are to your customers, the less likely they are to move to another laundry.

Conclusion

Loyalty doesn't come from cheap prices, but from a pleasant, consistent, and personal experience.

With the above strategies + support from systems like Dicatetin, you can build long-term, mutually beneficial relationships with your customers.