🚀 5 Laundry Service Innovations That Can Increase Turnover in 2025

The competition in the laundry business is now getting tighter. If you only offer "wash-ironing finished in 2 days", customers will quickly move to competitors who offer more than just clean.

2025 is the era of service plus added value. Here are 5 laundry service innovations that you can implement to increase turnover and customer satisfaction.

1. WhatsApp or Online Form-Based Pick-Up and Delivery Service

Customers are getting busier. They want everything to be fast and easy. Providing a laundry pick-up and drop-off service is a highly appreciated value-add.

Implementation Tips:

• Create a regular pick-up schedule (eg: Monday and Thursday)
• Use WhatsApp Business to receive orders
• Record the address and pick-up schedule in an application such as Dicatetin so that it is neat and systematic

✅ Result: Customers do not move because they feel better served.

2. Monthly Savings Subscription Package

Instead of customers paying per kilogram, offer a monthly package. This will give you a stable income and loyal customers.

Package Example:

• 20 kg package per month – Rp150,000
• 50 kg package per month – Rp300,000 (free pick-up bonus)

Use the package and balance features in Dicatetin to record and monitor customer usage every time they wash.

✅ Result: Stable turnover, customers keep coming back.

3. Special Premium Services (Luxury Clothes, Suits, Mukena, etc.)

Not all laundry can be treated the same. There are customers who are willing to pay more for:

• Extra neat ironing
• Exclusive fragrance
• Hanging folding packaging
• Special fabric care (expensive suits, kebaya, uniforms)

Tips: Use a special label for premium orders and set a different price.

✅ Results: High margin, business branding goes up a class.

4. Express Service 4–6 Hours Done

Customers often need fast laundry because:

• Want to go out of town
• Spontaneous event
• Out of stock of clothes

Solution:

• Add express service at 2x the price
• Prioritize work and create special SOP

Record the type of service in an application such as Dicatetin so that each transaction can be distinguished between regular and express.

✅ Result: Increased turnover from more expensive special services.

5. Membership System & Loyalty Points

Make customers feel appreciated and keep coming back.

Loyalty ideas:

• Every 1 transaction = 1 point
• 10 points can be exchanged for discounts or free washing
• Use a card or digital system (more practical)

With the Dicatetin system, you can save customer history, number of visits, and balances. Just check the name, and the history will appear immediately.

✅ Results: Customers are more loyal, not easily moving to competitors.

Conclusion

Innovation does not have to be expensive or complicated. With a few service adjustments, you can provide a different experience for your customers — and that’s what keeps them coming back, and even recommending them to others.

Use a supportive system like Dicatetin so that every service innovation you make can be carried out neatly, recorded, and efficiently.

Remember, what customers see is not just “clean or not,” but how comfortable they are dealing with your laundry.